The game was supposed to be an "old school rpg" with fantasy / sci-fi blend world, but with 3D camera view. It was to be developed with Loot Drop including game designers like Brenda Brathwaite & Tom Hall, the two big names behind the creation.
I personally commented even earlier to other blogger's post that their campaign was not strong enough in my opinion, lacking real concept, image, and presentation of their upcoming game and game world to make real impression to those backing the project with cash. There was quite scarce information about the game with "old school rpg" phrase marketed so intrusive way that it was ironic. Even more when the project missed it's real "face", the real presentation what's it gonna be like. Of course few big names behind development and premise of "old school"-like game might be enough for some...
That seems to be first kickstarter computer role playing game failing with the fan funded system so far with Wasteland 2, Shadowrun Returns, and Project Eternity succeeding. Although one could argue that perhaps funding couldn't be claimed to be failure since they still had over two weeks to go, and they decided to cancel it by themselves.
Loot Drop are not giving up on the idea of making kickstarter funded game though, and look forward to come back with stronger concept and idea in near future.
The official announcement about the cancellation was made in Loot Drop website stating the following:
"Ultimately, our pitch just wasn’t strong enough to get the traction we felt it needed to thrive. Sure, it may have made it. We could have fought our way to a possibly successful end. In reading your feedback and talking it over internally, however, we decided that it made more sense to kill it and come back with something stronger."